A key reason that customers or team members don’t respond to the way we present ideas is that we don’t communicate in a way they understand. This lack of good communication can be because of personality style differences.  Whether it’s in a business meeting or discussions with your spouse and kids, having a basic understanding of personality styles can help greatly when serving customers, leading team members, and at home with family.

Personality types can be broken down into four basic types: Dominance (High D), Influence (High I), Steadiness (High S) and Conscientious (High C).  None of the personality types are better; they all have strengths and weaknesses.  To improve our ability to communicate let’s take a look at these four personality types.