Telling Your Business Story

-StoryeditedAs entrepreneurs, we all want to tell our story of why potential customers should do business with us. When building their website, many small businesses make the mistake of leading with company history. Company history and what we do are important if located in the right spot within the site.  However, they shouldn’t be the main theme on the home page.

If you what to engage your potential customers on your website, develop a compelling business story. In my post, 10 Website Mistakes to Avoid, I discussed how the movie industry uses guides to tell the story.  The most effective business websites make the customer the central character, with the business owner becoming the trusted guide.

Major advertising companies like Mills James incorporate the art of storytelling to help Fortune 500 companies connect to their customers. You can use basic storytelling technics in your branding as well.

Critical Components of Your Business Story:

10 Website Mistakes To Avoid

canstockphoto9606400Have you ever wondered why some websites seem to be inviting and engaging? Properly building your website is an imperative part of being in business.   This is where you have the opportunity to tell your story of why potential customers should do business with you.

The website will be your primary branding tool since it’s the first contact that most people will have with you or your business.  The following list will help you avoid mistakes building your website and create a great home base to launch, develop your brand, and grow your business.

1)    Not Effectively Branding and Telling your Business Story

This is the most important part of building your home base and the most difficult to do well.  The purpose of websites has changed dramatically in recent years.  Websites have moved from an information medium about your business to an integrated part of your branding message.

To effectively engage a visitor to your site you have to begin with what they are looking for and how you can become a trusted guide to solve their problem.  Make your visitor the central theme, not you. The movie industry is masterful at creating characters that are engaging and using a guide to tell the story.  Examples are Yoda from Star Wars and Haymitch from The Hunger Games.  One of the books in my library that outlines how the movie industry creates stories is Save The Cat! The Last Book on Screenwriting You’ll Ever Need by Blake Snyder.

Next week’s post goes much deeper on branding and how to tell your business story.

What’s On Your Reading List?

canstockphotobook1editedPresident Truman made the statement that: “Not all readers are leaders, but all leaders are readers”.

Reading fundamentally changes how we process information. Listening to books on tape or a podcast is better than nothing, but reading generates higher levels of creativity and unleashes ideas. If you talk to any leader very long, they will invariably share how a particular book changed their lives.  Books can change your world view and inspire you to greatness.

I personally place a high priority on reading.  I have a goal of reading 12-16 non-fiction books each year on business related topics. The books on my reading list will give you a great start to unlock your creativity.

Some of my favorite books are:

Business

  • E-Myth Revisited, Michael Gerber
  • Great by Choice, Jim Collins
  • Entreleadership, Dave Ramsey
  • David and Goliath, Malcolm Gladwell
  • 7 Habits, Steven Covey
  • The Go Getter, Peter B. Kyne
  • Who Moved my Cheese, Spencer Johnson and Kenneth Blanchard
  • Common Sense in Business Matters, Published in 1892
  • We are all Weird, Seth Godin

Evernote 101: 5 Time Saving Tips on Setting up Evernote

canstockphoto-files1-editedI admit I am a huge proponent of Evernote.  It is a powerful tool that can boost your productivity.  The uses are about as endless as your imagination.  I use it to make check lists, store Excel files, clip information from the web, save scanned documents, keep track of ideas, store pictures, and archive emails.

Think of Evernote as a virtual file cabinet having hundreds of drawers with files in the drawers and sticky notes or tabs in the files to help you find information in the file. Evernote is your digital filling cabinet.

To take advantage of all Evernote features, I recommend the Premium upgrade (Cost is $45 annually). When you begin using Evernote, become comfortable with how it is arranged, how to create notebooks and how to use tags.  The best resource that I have found to use Evernote to its full potential is Brent Kelly’s Evernote Essentials (Cost is about $13).

Let’s get started with some Evernote basics.

1)      How Evernote is arranged (Notes, Notebooks, Stacks, and Tag

 a.     Notes

Everything stored in Evernote is stored as a note.  Notes can be anything: web clippings, pictures, text, audio files, video clips or emails. Just about anything digital can be stored in a note. In the note window, you can name the note, add tags, move to a notebook, and share notes.

 b.     Notebooks 

Notebooks are where all of your notes live.  They are your files in your digital filing cabinet.  The first notebook is auto created by Evernote using your log in name and all notes will be stored here initially. The default notebook name can be changed and additional notebooks can be created to organize your notes.

c.     Stacks

Creating a stack is a way to group notebooks together.  Stacks are virtual file drawers that have two or more notebooks stored in them.  As an example, I like roasting green coffee beans.  So in Evernote, I have a notebook for coffee info that has notes for different coffee companies and coffees that I order. Also, I have a notebook on coffee equipment.  I have these two notebooks in a stack named Coffee.

d.     Tags

Tags give us greater flexibility to group our notes in ways other than notebooks.  It is a powerful way to add identifiers to your notes or notebooks. Multiple tags can be used in each note to further describe the content.  To stay with my example of coffee, in my notebook named “coffee”, I have information on coffee companies, coffee varieties, and description of each variety.   I could have tags for “Bold “or “Complex” to describe a note. This will also aid in searching the notes.  More on searches later.

My Top 10 Favorite Apps to Boost Productivity

“The true price of anything you do is the amount of time you exchange for it.”  
― Henry David Thoreau

Photo courtesy of CanStock Photos

Photo courtesy of CanStock Photos

Everything that we do in life has a cost of time.  How many hours do we exchange to pay for a car, a house, an education, or building great relationships?  We all have 168 hours in a week.  No more and no less than anybody else.  How we allocate those hours will determine our success in business and life.

The more you focus on what makes you productive, the greater your value is to others.  When we learn to say “Yes” to what is most important and “No” to what isn’t, we become more valuable. Maintaining the highest level of productivity for the longest period of time possible can only be done by setting boundaries and prioritizing your day.  If you don’t prioritize your day, someone else will.  You only have a limited time to achieve your goals,168 hours each week.  You are a limited resource.

In order to maximize productivity I use several apps to make work and life simpler. I have listed ten apps that I use to boost productivity.

1)      Evernote:  This is a great app that you can use to keep notes and makes a great file cabinet.  I keep track of everything from the projects I’m working on to items I need from suppliers.  It can be used to save emails, clip web articles, and store scanned documents. It can also sync with all of my devises (phone, iPad, computer). If you are just getting started the best guide on how to use Evernote is Evernote Essentials by Bret Kelly (Cost is $15).  *Note: Next week tips on how to organize Evernote.  Including how to set up files, save emails, clip web articles, and scan documents directly to Evernote.